![]() Introduction Hospitality industry in Indonesia has shown significant growth and gain greater attention in today's business env ironment. Keywords: service innovation, marketing communication, hotel performance, hospitality.ġ. The objectives of the study are: to examine the relationship between service innovation and marketing communication, and to determine if service innovation would affect hotel performance and marketing communication affect the hotel performance. The results of this study can be used to further boost the hospitality industry. The research aims to study the phenomenon of synergy between marketing communication and service innovation, to determine and confirm the factors in marketing communication that influence service innovation and its impact on hotel performance in the context of Indonesian hotels ranging from 3-star to 5-star. This intense competition occurs because of excess supply of hotel, regulations in terms of hotel development and service standards, and global competition where the hotels with an international network to invest in several potential areas. The main issue of hospitality industry in Indonesia is intense competition among star hotels and non-star hotels. Though growing, the hotel industry faces new challenges due to external and internal factors in a business environment that affect performance. The average contribution of the hospitality sector to total Gross Domestic Product based on year 2000 constant price and current price during 2004-2009 amounted to 0.69% and 0.5%. During the year 2004-2008, the hospitality industry has an average growth rate of 5.76%. Ganesha 10, Bandung 40132, Indonesia, e-mail: ĪBSTRACT Hospitality industry in Indonesia has shown significant growth and gain greater attention in today's business environment. The Relationship Between Service Innovation, Marketing Communication, and Performance in Hospitality Industries - A Conceptual Framework Evo Sampetua Hariandja School of Business and Management, Bandung Institute of Technology, Jl. Proceeding of Industrial Engineering and Service Science, 2011, September 20-21 ![]()
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